Better and stronger
Held from 13th to 17th September 2016 the fair attracted 136,000 visitors from over 170 countries and encountered a record 4,820 exhibitors.
The Automechanika Frankfurt is proved to be a great success for us. We exhibited our brands first time under the Helios Refinish umbrella brand, communicating multiple refinish brands combined with long tradition of Helios coating business.
Mobihel, well established top mid range refinish brand was introduced with completely new image, packaging design and communication. S.M.A.R.T. as new refinish brand attracted a lot of interest with its compact range of top quality refinish products at a fair price and best professional user experience possible. Big hit was also new small industry program Gravihel for which we hope it will become one of the leading brands.
Visitors warmly welcomed us after our 10-year absence from the fair. The number of visitors on the booth exceeded our expectations. Helios Refinish appearance and communication were fresh and innovative, attracting many people to our booth.
Apart from products we also announced new Mobihel 2017 calendar. This will be its third editon in a row and this year we will introduce it with different content and communication, aiming to reach a wide range of Mobihel end-users.
You can find out more on: www.helios-refinish.com.